It is time to say Goodbye.

deNada has been a strong and much loved player in the Wellington fashion scene for almost a decade. In the next few months that era will end.

deNada has run its course. Since we began in 2005, both the market and my own situation have changed dramatically. Our customers make their shopping decisions in a vastly different manner now and all businesses in this sector need to change in response to these new behaviours. While I fully accept this progress, I have made the choice not to change with it but instead to exit so that I can focus my energy on other endeavours which better serve my family and my own ambitions.

During the last nine years deNada team has been quite magnificent, at its peak 14 strong and comprising over 35 staff in total during its time. The team have worked passionately to provide great NZ designed and made fashion, sold with the best of customer service, to our 30-45 years old customers. deNada has had the benefit and support of CreativeHQ in its infancy and the support and advice of some wonderful mentors on an on-going basis.
We are very thankful for the support we have received by some of the most stylish Wellington women - YOU! Many of our loyal customers have become friends and it has been a daily pleasure to have had you be a part of our journey.
Every cloud has its silver lining though—In the coming weeks, deNada customers will benefit from significant discounts on new season stock, starting with 30% OFF all the winter collection and all other stock a marked prices. We still have more to be delivered so make the most of these last weeks or months.

Come play... one last time!

Forever thankful for nine wonderful years,
Nada and the deNada crew.

deNada is closing. We've had our (amazing) time and we are on to new adventures. Thank you for being a part of our journey. It's been a wild ride. You are welcome to sign up for our newsletters. They go out every couple of week - this might slow down, but we will continue to let you know when exciting things are happening - and there are still a few planned!